Tools to Automate Your Company’s Email Marketing Campaigns

Effective email marketing entails sending the right message to the right person and at the right time. Unfortunately, our human capabilities do not allow us to send thousands of emails to different people and at the right time. Unless we

Importance of Keyword Research to Your Search Engine Marketing Plan

As you might already know, keywords are the words entered into a search engine’s query box that describe the subject matter that the search user is interested in. For example, a user looking for do-it-yourself information about water heaters might

SEO Algorithm Changes You Need to Know About for 2017

One of the biggest shifts in SEO is moving away from huge algorithm updates and more toward small shifts in search engine results pages. In fact, Google says they make multiple algorithm updates every day now. However, there have been